Nederland Leest

Nederland leest is an organisation that promotes reading among Dutch citizens. To do so, every year, during one month, they hand out a free book to members of the library. But this year (2016) everything was different.

Due to a new law, the function of the Dutch libraries shifted from a place to read & borrow books, to a place where you can laugh, talk, gossip, sing and debate. Just handing out a book wouldn’t cover this new function, so the libraries decided to combine this year’s book-gift with organising debates. Everybody (not only members of the libraries) can give their opinion on one statement, in return they can choose a free book out of a series of three.

To communicate all this, we tried to make it visually as simple as possible: a book for your opinion, visually translated to people’s mouths on the book.

Year: 2016
What: Posters, throat pastilles, buttons, flags, banners, book stands, you name it they made it.
Client: Nederland Leest
Agency: Kesselskramer
Creative & Art-Direction: Merel Witteman
Photography: Valentina Vos
Production: Marie Medevielle



3 x boeken staand Highres Display 3x DEF Highres FOTO 1 - campagne Nederland Leest Junior FOTO 2 - Nederland Leset Junior