SIZE

Scale is a factor in the way we experience the world around us; size and our perception of it depend on context. An example: an oversized billboard may be an eye-catcher in a Dutch meadow, but amid the visual hullabaloo of Las Vegas it can be completely invisible. Using scale to convey a message affects the way this message is received.

While researching this I discovered 3 main categories in which the effect of scale is used as a tool; advertising, personal status and authoritarian power. I visualized these three categories by collecting images. Each book illustrates one categorie. 
 

I demonstrate the mechanism with a project which includes a space that plays with our perceptions of size and place. Once inside, the dimensions seem to shift. Step outside again, and you wonder why you were so thrown off.

Graduation project Design Academy Eindhoven – Man and Communication
year:
2014

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